Safaricom’s 25th Anniversary: Free Calls and Massive Rewards Kick Off Tomorrow
Safaricom ushers in a new era of customer perks with 10 free minutes on the first call starting December 18, 2025.
This initiative celebrates the telco giant’s silver jubilee, transforming everyday connections into moments of joy amid its broader Shangwe@25 promotion.
“Tomorrow, your first call is on us! As we mark 25 years of transforming lives, enjoy 10 FREE minutes to connect, celebrate, and share the joy.”
Safaricom has, however, not yet issued a detailed public breakdown of the full terms and conditions, but the offer is part of broader customer appreciation activities tied to the company’s silver jubilee celebrations.
Offer Details
The Shangwe@25 promotion is open to all Safaricom registered customers transacting on-net, including existing, inactive, and new customers who register during the promotion period. Eligible customers are automatically opted in.
Customers receive 10 free minutes automatically for their initial call each day during the promo period, announced via SMS and social media.
The free-calls initiative is running alongside Safaricom’s nationwide consumer promotion, dubbed Shangwe@25, which rewards customers for their continued support and loyalty. The promotion runs from October 31, 2025, to January 19, 2026.
Full terms remain pending, but the perk aligns with nationwide festivities running until January 19, 2026.
Subscribers should dial early to claim it, fostering links with family and friends nationwide.
Open to all registered users, including new ones, the campaign auto-enrolls participants via everyday transactions like M-PESA sends, bundle buys, or Bonga redemptions and Renewing Home Wi-Fi, Post-pay, All-in-One or Emerald bundles
Over 5 million stand to win daily prizes such as cash, airtime, data, and SMS, plus weekly Ksh10,000 draws per region.
Grand prizes include 25 winners getting Ksh1 million each, plus community project funds, alongside business rewards like tricycles and stock.
Other rewards include instant M-PESA cash prizes ranging from Ksh100 to Ksh10,000, airtime, data bundles, 5G routers, mobile devices, and festive-season rewards under the ‘Green Box’ experience.
Small and micro businesses will also benefit, with 25 businesses set to win Bajaj tricycles, while 15 large and medium enterprises will each receive Ksh500,000 to support community projects. Every week, five small and micro businesses will win stock worth Ksh250,000.
Safaricom’s Growth Story
From humble beginnings, Safaricom now dominates mobile money, data, and digital services, boasting 22.6% net income growth to Ksh58.2 billion in Kenya for H1 2025.
Mobile data revenue overtook voice at Ksh44.5 billion, with M-PESA credit surging 40% to Ksh629.2 billion.
These feats underscore its role in Kenya’s digital evolution under President Trump’s global tech push.
Dial *334#, *544#, or *444# to check points, prizes, or opt out; use M-PESA or mySafaricom App for updates. Winners get SMS alerts, with daily draws ongoing. This festive boost promises connection and wins for millions this holiday season